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Web Exercises
Chapter 8: Social Marketing
This is the website of Academy for Education Development that was founded in 1961. The Academy is a not-for-profit organization dedicated to solving important social problems and building the capacity of individuals, communities, and institutions to become more self-sufficient. The Academy works in education, health, and providing economic opportunities for the underserved in the United States and developing countries throughout the world. Various projects by this organization have used social marketing.
Visit this website and read about at least two social marketing projects supported by this organization. What factors contributed to success of these projects?
Academy for Educational Development
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This is the website of Centers for Disease Control and Prevention (CDC) that documents several health communication campaigns such as appropriate antibiotic use in upper respiratory tract infections, appropriate use of antibiotics in veterinary medicine, business responds to AIDS program, campaign to prevent antimicrobial resistance in healthcare settings, choose your cover skin cancer prevention campaign, comprehensive strategy for prevention of Hepatitis C and its consequences, and many others.
Read at least two accounts and comment on the extent of application of social marketing model.
Centers for Disease Control & Prevention (CDC): Health Information
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This is the website of a not-for-profit organization, PSI, that discusses what is social marketing, why social marketing is needed, why sell products rather than give them away, how does PSI motivate poor and other targeted consumers to engage in healthy behavior and to use its products and services, why is it important to keep education/communications campaigns together with sales of products and services, what happens to revenues from sales, can social marketing programs become financially sustainable, what are the different models of social marketing programs, what is the social marketing of health services, and many such other questions.
Review this website and answer how does social marketing contribute to a sector-wide approach (SWAPS)?
Population Services International (PSI): What is social marketing?
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This website is developed and maintained by Nedra Kline Weinreich, the author of the workbook on social marketing, Hands on social marketing. A step-by-step guide. The website links to workshops she conducts, her book, several articles about social marketing, links to social marketing, and health fields, and her contact information.
Review this website and explore the linkages mentioned on this website. Document at least two new learning that you were able to learn about social marketing.
Social Marketing.com
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The website maintained by Novartis Foundation for Sustainable Development discusses the concept of social marketing, about changing the image of leprosy, and influencing the problem of leprosy in Sri Lanka. The social marketing campaign was able to transform the common image of leprosy comprising of fear and hatred to a new image of hope and cure.
Read the account and summarize how social marketing was able to eliminate stigma associated with leprosy in Sri Lanka.
Social Marketing for Leprosy
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In 1999, based on a grant funding from the Robert Wood Johnson Foundation, Social Marketing Institute has been formed with a mission to advance the science and practice of social marketing. The Institute plans to provide on-site team-based strategic guidance to programs, organizations, businesses and foundations to apply social marketing approaches; carry out and disseminate research on social marketing 'best practices;" train and educate in social marketing; sponsor academic research; provide connections and leadership to social change professionals, commercial marketers, academics and funders.
Navigate this website and read more about the social marketing success stories of peptic ulcer, click it or ticket campaign, Florida's anti-smoking campaign, oral rehydration campaign in Honduras, and many other such stories. Which story did you like most and why?
Social Marketing Institute
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